Merlon

With Merlon, we were tasked with coming up with the brand name, which took us on a journey of architectural history and researching the anatomy of vintage buildings and structures. The moment we were introduced to the ‘Merlon’ structure—a defining feature of castle battlements, and noticed how the its design subtly resembles the letter M, we knew we were onto something special. Our main goal with this branding was to create an identity that not only honored the Merlon‘s connection to history but also reflected their innovative approach to contemporary design.